About Aptic
Founded in 2017 and registered in Kenya, Aptic is a non-bank financial services company dedicated to empowering SMEs and entrepreneurs. Through innovative solutions and partnerships, Aptic helps businesses grow, manage cashflow, and seize opportunities.
Our vision
To be the preferred partner in unlocking potential and empowering businesses across Africa.
Our mission
To provide fast, innovative, and customer-focused financial solutions that empower individuals and businesses in Africa to unlock their potential and achieve their aspirations.
Our Core Values
At Aptic, our core values and behaviours are the essence of who we are. They guide our behavior, shape our culture, and define how we interact with our customers and each other. At Aptic, we believe it’s essential that you understand, embrace, and promote these values and attitudes in your daily work.
Innovation and Creativity
- We continuously seek new and improved ways to deliver financial services.
- We encourage fresh ideas and novel approaches to problem-solving.
- We stay ahead of market trends and embrace technological advancements.
- We foster a culture of creativity and forward-thinking within our organization.
- We go above and beyond to ensure customer satisfaction and loyalty.
Customer Obsession
- We place the customer at the center of all our decisions and operations.
- We strive to deeply understand and anticipate customer needs.
- We are committed to providing exceptional customer service at every touchpoint.
- We continuously seek feedback and adapt based on customer input.
Empowerment
- We provide financial tools and resources that enable customers to take control of their financial futures.
- We support the growth and development of individuals and businesses.
- We foster financial literacy and education among our customers.
- We create an internal culture where employees are encouraged to take initiative and make decisions.
- We contribute to the broader economic empowerment of communities in Africa.